Sources of information and trends
Habits in mobile telephony, evolution of leadership in information technology, digital transformation in biopharmaceutical organizations are some of the highlights of this edition.June-August | 2019
Smartphones remain as Brazilians’ favorite
Deloitte survey indicates that 92% of the respondents use mobile phones and half of them intend to migrate to 5G as soon as this technology is available
Using a mobile phone is a habit more than consolidated for Brazilians and what the users from the country and around the world do and expect in relation to the mobile phone market was the main subject of the “Global Mobile Consumer Survey 2018”. The study, produced by Deloitte, was conducted in 21 countries and interviewed more than 40,000 people aged between 18 and 55 years old. Two thousand Brazilian consumers participated in the survey. The smartphone remains as the most used device by the Brazilians (92%), followed by the laptop (70%).
The results of the survey also showed that the use of mobile devices between men and women is considered equivalent. What differs is the use of extras that accompany smartphones, such as instant messaging applications, which are more accessed by women (83%) than men (76%); and the frequent use of fitness band by men (61%) compared to women (51%).
The study also questioned the utilization of the mobile phone in the professional and personal environments. Among Brazilian respondents, 60% said they use their smartphones for professional purposes outside regular working hours, while 76% said they browse them for personal questions during work hours.
Regarding the fifth generation of the mobile internet – the 5G network – almost half of consumers (46%) have stated their intention to migrate to this technology as soon as it is available. In a geographic analysis, the North region of the country is the one with the most interest at this point (58%).
For Deloitte’s lead partner of the Technology, Media and Telecommunications industry, Márcia Ogawa, “talking about mobile telephony in Brazil is talking about a continental and regulated country, full of opportunities and with a people passionate about connectivity, as can be seen in the expressive – and sometimes even curious – data we bring in this report.”
Access the “Global Mobile Consumer Survey 2018” in its entirety.
New profile of technology leaders
With a more strategic role, CIOs need to look beyond technology management to bring innovation and disruption across the organization's structure
Increasingly, CIOs want to move beyond the traditional role of trusted operators, focusing on digital transformation and business growth. This is the revelation of the “CIO Survey 2018/2019”, conducted globally by Deloitte with 1,437 technology leaders – 124 of them from Brazil. The study indicates that technology leaders tend to assume a posture of business co-creators, with an even more comprehensive and integrated action in other areas.
Seventy percent of global respondents agree that the CIO will play a decisive role in digital targeting over the next three years. Both Brazilian executives and their global counterparts have stated that artificial intelligence, machine learning and Internet of Things (IoT) are priority technologies in this process.
The research also identified the expected skills of these leaders. One of the key points is the ability to communicate with other areas and establish a technological fluency, bringing IT concepts in a palatable manner across the organization. Creating a shared knowledge base helps to disseminate the benefits of technological innovations and maximize their potential.
“Business leaders who understand the fundamental concepts and benefits of technology solutions may be more likely to approve and obtain resources to drive these initiatives. On the other hand, developers, strategists, sales executives and marketers can collaborate more effectively on customer products and tools”, explains Fabio Pereira, Deloitte’s partner in the Technology Consulting area and leader of the CIO Program.
While forming the teams, CIOs primarily seek collaborators who demonstrate cognitive flexibility, emotional intelligence, creativity, and leadership power. On the other hand, executives interviewed believe that the most challenging skills in recruiting new IT professionals in Brazil over the next three years will be analytics (67%), emerging technologies (57%) and cyber-security (40%).
Access the “CIO Survey 2018/2019” in its entirety.
"Life industries” towards digital transformation
With strategic challenges to overcome, companies in the industry still need to accelerate the pace to reach the full potential of new technologies and innovation
While many pharmaceutical and biotechnology organizations are taking initiatives to adhere to digital technologies, few of them take all necessary steps to deal with the changes brought by digital transformation and increase the competitive advantage of their business.
This is the analysis of Deloitte’s global survey “Biopharmaceutical Companies and Digital Transformation”, conducted in partnership with MIT Sloan Management Review, which addresses how digital technologies impact the strategy, culture, and leadership of biopharmaceutical organizations. Most biopharmaceutical leaders point out that their companies are at the beginning of the digital transformation journey (25%) or still developing the capabilities needed for this process (55%). Despite an incipient maturity, 58% of respondents say the digital approach is a priority for the coming years – even though many admit that their organizations can shift their focus from what they hear from competitors.
While biopharmaceutical companies exploit a variety of digital opportunities – from engaging consumers with apps to improving operations with artificial intelligence – only 20% of the leaders say their organizations are maturing digitally. Among the barriers to this advance are lack of clear vision, inadequate leadership and limited funding.
“There are several opportunities for biopharmaceutical companies to transform themselves digitally and with different stakeholders – such as patients, doctors, health systems and payers – or to present new products or a series of other improvements” says Enrico De Vettori, Deloitte’s leader for the Life Science & Health Care industry. “But that requires a solid strategy, collaborative culture and supportive leadership. It also involves risks, which are inherent in all digital disruptions. Pharmaceutical companies need to bravely address the risks, rather than allowing concerns to slow down their transformation efforts”, he points out.
Access the full study “Biopharmaceutical Companies and Digital Transformation”.
Innovation is a keyword for Internal Audit leaders
Deloitte survey indicates that the priority is to increase investments in innovative elements and further implement advanced analytics
As in many areas of the organizations, the internal audit activity undergoes profound transformations, including the intense adoption of analytics and new technologies. That is what the survey “Internal Audit in Brazil – Towards the consolidation of impact and influence” shows. A total of 1,156 companies from 40 countries – 143 from Brazil – participated in the 2018 edition of the Deloitte’s study. In the country, the survey was conducted in partnership with the Institute of Internal Auditors (IIA) Brazil and presented the current challenges and directions for the area in Brazil and in the world.
The survey showed that the majority of Brazilian respondents believe that innovative elements, such as data analytics, Robotic Process Automation and cognitive technologies, will become vital in the field and, therefore, they intend to increase investments in new technologies. The implementation of advanced analytics was mentioned as the main priority, a scenario reinforced by the research data, which shows a growth of 16% (2016) to 32% (2018) in the use of this tool.
Survey respondents also pointed to the need of promoting alternative models of professional allocation to facilitate access to these specialists as a way of complementing teams or bringing skills on specific topics. According to 92% of the Brazilian Internal Audit leaders, the limitations to carrying out activities and the challenges to dealing with budgets are the main concerns. The adoption of the Agile Internal Audit methodology, the use of robotics, cybernetic risk assessments and performance indicators were also perceived as constantly improving topics.
“Most organizations are streamlining their internal audit processes to accelerate the work execution and reporting, from the prioritization of higher value-added activities. There is an interesting perspective that this new approach will result in effective gains in quality, productivity and synergy”, says Paulo Vitale, Deloitte’s partner in the Risk Advisory area who leads the Internal Audit practice in Brazil.
Access the 2018 edition of the survey “Internal Audit in Brazil 2018” in its entirety.
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