Responses to impacts and crisis recovery
Deloitte's survey with 662 companies in the country revealed unique impacts and transformations since the beginning of the pandemic, with significant adjustments in production, investments and costs – and a recovery forecast between 6 and 18 months.July-September | 2020
The “Responses to the Covid-19 crisis” survey, conducted by Deloitte, interviewed 1,007 executives from 662 companies from 32 segments of activity to understand how organizations see the perspectives for resuming business and what were the priorities in the first phase of the pandemic, to position itself in the market.
The survey pointed out the scenario of unprecedented impacts on organizations, but also the capacity for rapid reaction by most of them – with the acceleration of transformations on several fronts, within the interval that comprises approximately 100 days after the pandemic declaration by the World Health Organization (WHO) on March 11. The survey identified the companies’ response actions for six dimensions: crisis governance; people management; financial impacts; supply chain and operations; clients and revenues; and digital media and technologies.
The speed of evolution
Below we highlight some results of the survey that exemplify how companies whose executives were interviewed had to react to the impacts that the pandemic brought on their businesses. The sudden evolution of practices in this short period indicated the occurrence of transformations that would tend to happen only in the medium or long term. On the other hand, it highlighted the importance of a consistent adjustment plan for these changes to become sustainable.
* Survey field period: 4/28 to 5/12
**Driven by the remote working PM
Three phases to face the crisis
Based on the companies’ responses to this survey and the approach methodology adopted to support organizations to face and position themselves in the face of the crisis caused by Covid-19, Deloitte considers three major steps in this journey, from the point of view of impacts and the level of management maturity:
- “Responses” to ensure business continuity (first 100 days of the crisis);
- “Recovery”, focusing on priority areas to track the effective resumption of business (2nd half of 2020);
- “Support”, when organizations will need to adapt to a market’s “new normal” (from the beginning of 2021).
The most optimistic portion of the interviewees (17%) indicated that the recovery of their businesses could happen or was already happening at the end of the very first semester that has just ended. However, 74% of respondents indicated that this recovery should only occur between 6 and 18 months after the end of the confinement period.
The expectations of organizations vary widely depending on the sector of activity. Segments such as IT and telecom, agribusiness, food and beverages, mineral extraction, education services, business services, metallurgy and chemistry, and hygiene and cleaning bet on a faster resumption; while trade, transport and logistics, tourism, hotels and leisure, vehicles and auto parts, associations and NGOs, consumer goods, construction, health and pharmaceuticals expected a slower recovery, in up to 18 months.
Access the survey results in full at “Responses to the Covid-19 crisis”.
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