The companies internal revolution
For Deloitte Brazil CEO, Industry 4.0 needs to enter the agenda of business decisions.January-March | 2018
The impacts of the Fourth Industrial Revolution in countries such as Brazil tend to be quirky and larger than in other regions of the world, for historical reasons. First of all, it is necessary to consider that the country had not fully completed the previous industrial development cycle when the services sector began to dominate our economy. Meanwhile, emerging markets were quickly standing out as industrial powers, growing in tune with the disruptive processes. For these and many other factors, our challenge to compete in a new industrial revolution, which permeates the physical and digital channels and connects operations in a way never seen before, is important and brings concerns.
We need a significant adaptation effort, which includes addressing our public infrastructure delay, but that goes far beyond that. It is not just a matter of adopting new technologies, investing in digital tools or capacitating the workforce. The change requires rethinking the organizations’ business strategy itself, in synergy with the external scenario’s movement that no longer has impacting boundaries. This journey requires, above all, a complete business transformation, which reflects a holistic vision.
On the other hand, Brazil has the opportunity to show, once again, that our development is not necessarily a linear one, as in other countries. We can find alternatives and original solutions, reflecting the reality of our experiences and allowing us to navigate in the new industrial era carrying with us the essence of who we are. For this, however, we need to ensure that the Industry 4.0 is effectively in the central agenda of our companies’ strategy. We will primarily face it as an opportunity to bring economic, business and social gains to companies, professionals, governments and society as a whole, in the short, medium and long term.
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