Altair Rossato, Deloitte Brasil's CEO, talks about business internationalization challenges.April-June | 2017
About this issue
This edition of Mundo Corporativo that you access now explores two axles that make up the contemporary business dynamics.
The first of these is the global capital flow. What does it mean to be an international company today? The boundaries of resources and investments are being redefined, as well as the behavior of a consumer as connected and as informed as never before.
Among the markets to be considered in this scenario, we highlight in this issue the consistent relationship that Brazil has with Asian countries – especially with China, Japan and South Korea. A relationship which is based not only on the commercial activity, but also on a cultural complementarity. From this perspective, there emerges the so-called soft power, that is, the influence that culture and diplomacy have in business – topic of another portal’s article. Brazil has a big capital in this sense, with the potential to go even further in the current environment of uncertainties in the current relationships between the countries.
To deepen this topic, we bring here an exclusive interview with Roberto Azevêdo, a Brazilian who was re-elected president of the World Trade Organization. Directly from Geneva, the diplomat spoke to Mundo Corporativo about the entity’s role in providing rules to give countries more security to trade.
The second global business’ axle is what gathers information and the technology that is advancing in leaps and bounds for its dissemination. The digital finance requires a new level of transparency and a more critical and analytical profile for the finance leader. On the journey to the raising funds, the approach known as finance transformation helps companies to align the needs of their stakeholders to their financial capacity, based on the use of new technologies and processes.
Also in the context of technology, the Artificial Intelligence, although already so incorporated and naturalized by some business segments, still dazzles and instigates us. What are its limits? Does it in fact represent a threat? Finally, we investigate the urban synapses that make up a smart city. The answer lies in the ability for, just like the brain, the city make connections that promote the improvement of services and citizens’ quality of life.
We invite you to join in the discussion by reading our pages, watching our videos and sharing your ideas. Visit Deloitte’s digital channels, see our content and share in your social media.
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