Measuring the business value of corporate social impact
How much is corporate social impact worth? Today, improved measurement techniques and data analytics can enable companies to better understand the business value of their social impact efforts, enabling them to better allocate resources and make strategic decisions.
February | 2021
In the midst of the Covid-19 pandemic, businesses are stepping up with massive contributions in the name of public health and well-being. For most of these companies, responding to the current crisis is simply a moral imperative. But once the next normal is reached on the other end of the crisis, many companies will once again be forced to articulate the business value of corporate social impact.
However, many corporate leaders have struggled with how to adequately assess the business value that social impact efforts provide. Measuring the business value of corporate social impact: Beyond social value to enterprise performance explores how to gain a more complete picture of social impact through improved measurement techniques, and how to expand impact efforts and integrate them into your businesses core strategy.
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