The means are not the message - Deloitte - Mundo Corporativo
Retail | Edition 62

The means are not the message

In the phygital world, where virtual and real shopping journeys converge, the platform is not important, the experience is. What matters to consumers is seeing their desires fulfilled, whether in-store or online – it is up to retailers to find a suitable model to thrive in that reality.

By Humberto Maia Junior December 2019 | February 2020
By Humberto Maia Junior December 2019 | February 2020
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